I have taken up an external project with tight deadlines to work towards and that means sometimes I have to improvise more than I like, but I thought I could share a few thoughts on the possible benefits of joining in with other authors to promote your work, organize events, giveaways, etc.
Even if you’re a skilled marketeer (I am not), there are advantages to working as part of a team.
In no particular order:
- You can share the organizing with others. Different events are organized differently, but it is possible to share and delegate responsibility for different parts of the event to different people, or you might just join in and follow instructions if you’re not a strong organizer.
- You can join forces and share skills to create a great event. You might be very good at visuals but not good at keeping track of lists, or setting up a Raffle copter giveaway. Rather than doing a bad job, you can each do what you’re best at.
- You can pull together your followers. A few months ago, when I had just started my own subscribers’ list and had very few followers, I joined in a giveaway with a group of authors where we could choose which link we wanted to promote. I chose the link to my list and I ended up with almost 800 subscribers. This works better when the giveaway is geared towards similar genres to those you write in, or set up as multiple genres from the beginning, but you never know what might catch a reader’s attention.
- You can learn new things and join in events you might not have dared to organize by yourself. You might learn things and find out about resources you’d never used before, and you might dare to try things (within the safety of numbers) that you might not have wanted to do by yourself. (For example, I’d joined in several Facebook parties but only as part of the public, as I never thought enough people would attend just for me. If you are part of a group and know other authors from the same group will attend, you will feel more confident and dare to try new things. Yes, I eventually did participate in a Facebook author event. I did it!).
- You might be able to cover a wider geographical area and take advantage of promotions or options that are otherwise limited to certain markets. I have, on occasions, tried to organize giveaways or send gift cards and then realized that they were only open to authors with accounts in Amazon.com (let’s say). If the event or giveaway is run but international authors it will be possible to access the best options for the different markets and your knowledge base will cover a wider area.
- You will be able to afford bigger rewards and a varied choice of gifts and books that will make it more attractive to readers. If you take part in a lot of giveaways it can become expensive, especially if you want to offer something a bit costly. Joining in with other authors means you can offer bigger gifts without costing you the Earth.
- They can be a great way to make yourself known in a new genre. If you’re writing in a new genre or market, joining in with other authors who are already known and have an audience with fans of the genre will open many doors for you.
- You might feel more comfortable talking about other people’s books also taking part in the event and sharing their achievements than blowing your own trumpet all the time. I forgot this one, that for me is one of the most important, on first writing the post, but I’ve added it on.
I’m sure you can think of many other reasons to join in with other authors, but those were just a few I thought up. And I wanted to show you, as an example, a giveaway I’m taking part in.
Thanks so much for reading, and remember to like, share, comment, and CLICK!
Olga Núñez Miret