Tag Archives: event

#Author Do you need a push for your campaign or promotion? Try Headtalk

Hi all:

If you recall, a few weeks back I wrote about the advantages of joining in multi-author promotional campaigns (read the post here) and one of them was the fact that you could learn from other authors.

Today, thanks to another multi-author event I’m taking part in (an audiobook giveaway for Thanksgiving), I’ve discovered something called HeadTalker. It seems to work in a similar way to Thunderclap (although I’ve never used Thunderclap), the idea being that you can set up a campaign, and ask other people to provide you support, via sharing on social media (Twitter, Facebook, Tumblr and LinkedIn, although they can choose to share everywhere or only on some of them). You have to choose a goal, a number of people who has to offer their support, and if you reach that number, then on a set name and time, your message (the campaign with the message you’ve chosen and the link you decide to use) will automatically be shared by all these people wherever they’ve chosen to share it. So it’s a good way to make a bit of noise (for instance if you’re organising an event, having a launch, a special promo, whatever).

Here is what my HeadTalker looks like:

A Time For Giving! Audiobooks

Have a go  yourselves, and of course, we’d all be very grateful if you could share and support. And just in case you want to visit the event itself, here is the link:

https://www.facebook.com/events/1090652230971258/

And don’t worry, it’s not me alone…

authors

So, have a go and see what you think.

Thanks so much for reading, and you know what to do, like, share, comment, and of course, CLICK!

Olga Núñez Miret

http://www.authortranslatorolga.com

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#Multi-author promotions. Reasons why you should be thinking about them #amwriting

Hi all:

I have taken up an external project with tight deadlines to work towards and that means sometimes I have to improvise more than I like, but I thought I could share a few thoughts on the possible benefits of joining in with other authors to promote your work, organize events, giveaways, etc.

Even if you’re a skilled marketeer (I am not), there are advantages to working as part of a team.

fall-into-romance-kindle-giveaway-large

In no particular order:

  1. You can share the organizing with others. Different events are organized differently, but it is possible to share and delegate responsibility for different parts of the event to different people, or you might just join in and follow instructions if you’re not a strong organizer.
  2. You can join forces and share skills to create a great event. You might be very good at visuals but not good at keeping track of lists, or setting up a Raffle copter giveaway. Rather than doing a bad job, you can each do what you’re best at.
  3. You can pull together your followers. A few months ago, when I had just started my own subscribers’ list and had very few followers, I joined in a giveaway with a group of authors where we could choose which link we wanted to promote. I chose the link to my list and I ended up with almost 800 subscribers. This works better when the giveaway is geared towards similar genres  to those you write in, or set up as multiple genres from the beginning, but you never know what might catch a reader’s attention.
  4. You can learn new things and join in events you might not have dared to organize by yourself. You might learn things and find out about resources you’d never used before, and you might dare to try things (within the safety of numbers) that you might not have wanted to do by yourself. (For example, I’d joined in several Facebook parties but only as part of the public, as I never thought enough people would attend just for me. If you are part of a group and know other authors from the same group will attend, you will feel more confident and dare to try new things. Yes, I eventually did participate in a Facebook author event. I did it!).
  5. You might be able to cover a wider geographical area and take advantage of promotions or options that are otherwise limited to certain markets. I have, on occasions, tried to organize giveaways or send gift cards and then realized that they were only open to authors with accounts in Amazon.com (let’s say). If the event or giveaway is run but international authors it will be possible to access the best options for the different markets and your knowledge base will cover a wider area.
  6. You will be able to afford bigger rewards and a varied choice of gifts and books that will make it more attractive to readers. If you take part in a lot of giveaways it can become expensive, especially if you want to offer something a bit costly. Joining in with other authors means you can offer bigger gifts without costing you the Earth.
  7. They can be a great way to make yourself known in  a new genre. If you’re writing in a new genre or market, joining in with other authors who are already known and have an audience with fans of the genre will open many doors for you.
  8. You might feel more comfortable talking about other people’s books also taking part in the event and sharing their achievements than blowing your own trumpet all the time. I forgot this one, that for me is one of the most important, on first writing the post, but I’ve added it on.

I’m sure you can think of many other reasons to join in with other authors, but those were just a few I thought up. And I wanted to show you, as an example, a giveaway I’m taking part in.

You can click here for more details. 

Thanks so much for reading, and remember to like, share, comment, and CLICK!

Olga Núñez Miret

http://www.authortranslatorolga.com

#Bookmarketing New and well-tried ideas by Derek Murphy (@Creativindie) Check them out!

Hi all:
I’ve had a bit of a crazy week and when I was thinking about this post it occurred to me that sometimes it’s not always about new stuff (the wheel was invented quite a while back) but about sharing something one has come across that seems to cover a fair amount of ground, both things that we might know and have tried already and others that we haven’t.

Thanks to Unsplash for another colourful image
Thanks to Unsplash for another colourful image

This article by Derek Murphy is one of those. 29 New Ways to Sell More Books Right Now (check here) goes through a variety of options, from following authors you like in Twitter, to setting up local events with other authors, from having the first book in a series perma-free to giving away book by famous authors in your genre to attract more followers.

Go and visit, follow Derek’s blog and see if any of his suggestions resonate with you. The beauty is that they are very different, and go from things that require little time investment to those that might attract those of us who prefer a challenge.

I hope you find them useful.

Thanks to Derek Murphy for his blogpost, thanks to you for reading, and if you’ve enjoyed it, like, share, comment and CLICK!