As you know, here in Lit World Interviews you can find advice for writers, inspiration, interesting resources, book reviews, interviews, offers, recommendations… I know not only the collaborators to the blog, but also the readers and followers have plenty of experience in the world of the written word, be it as authors, readers or both.
I wanted to try to tap into the vast knowledge and also the opinions of the readers here. We’ve talked about marketing on many occasions, although mostly about ways to sell digital books. I’ve been interested in selling directly to the public for quite a while, although I hadn’t managed to get organised until recently. Now I’m booked to attend a couple of book fairs, one in April (check here ) and one in August (check here ), in different parts of the UK, and as these are my first, I’ve been wandering about SWAG, those complimentary presents writers give to readers as reminders of their books and brands.
I’ve read some articles on the matter and authors have very different opinions on it. I was wondering, authors, if you had used it, what’s your experience of it? What was more successful for you? What did you find offered you the most value for your money? Are there particular items you recommend or tips you can give? Did you personalise everything? And readers, do you like swag? Are there any items you remember in particular? Are there things you would feel cheated if you didn’t get? Do the items you get influence you in any way? What would you like to see if it was your choice?
I have some ideas but don’t have a lot of money to spend on this and my skills are quite limited with regards to crafty things (I’d love to be able to crochet bookmarks but I don’t have much time) and I have no helpers or team. Any suggestions are welcome.
Thanks very much for reading and for your help. And if you want to share, the more comments, the better. Ah, and if you’re near the locations of the book fairs, do come for a visit!