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Author Presence: Your Brand Name

Author Presence: Your Brand Name

In my previous Author Presence article I discussed About.me, it’s importance, it’s various categories and some advice about what to do when setting your account up.

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Choosing Your Brand Name

Your name is the best thing to use across all of your social media if you are an author or a blogger wishing to create a brand. Yes, you are a brand waiting to happen. So pop your top, let that fizzy goodness sound and get ready to drink success.

Picking your blog name, even if not your own name itself, needs to be something you are willing to actually say out loud to people. Think about it. “Oh yes, my Twitter handle is Cheetos Fingers, Mr. Top Literary Agent Ever.” Or perhaps you have something even less appropriate that we won’t get into.

Today is about determining what your Brand Name will be. Yes, I have advised it should be your name. Some use the name of their books or the main character in their books.

How to determine a Brand Name even if not Your Name:

  • You need to Google or search with some search engine the name you want to use. If you are wanting to have the website Ronovan.com, it’s not happening because I own it. So even if your name is Ronovan, you can’t use that. Yes you can use your full name, ronovansmith.com but you need to search. Search all aspects, even Twitter. Just because your name is Ronovan Smith does not mean you are the only one out there and using Twitter. Research.
  • Don’t stress over this. Take your time. Pick your top three or five or however many you would be happy with BEFORE you begin the search. If your name is say . . . John Smith you might want to try  johnsmithauthor.com or authorjohnsmith.com. Google it. By the way, those two are apparently available.
  • You then use that everywhere. That is your Brand. You might add something to the end of it for whatever like when doing promotions. AuthorJohnSmith.com Books or BookSigning or T-Shirts. Yes, you might look at trademarks and copyrights as well, but you have your presence started.
  • Also setting up a widely used Brand Name will help with Search Engine Operations (SEO). The more your name appears on posts, articles and anything that goes up on the internet the more and more you will rise in the search engine, I’ll call them lists. Basically the more you are searched and the more you put out attached to your name on the internet the higher in ‘ranking’ you will appear on things like Google. In other words, your name gets closer to that first page of the search results.
  • Also if you have a Series then THAT can be a Brand Name to use as well. I already have sites saved with the name of future series.

To Do Today:

  1. Determine your Brand Name
  2. If just beginning your Author Presence then set up an email with that Brand Name that is dedicated to your professional life. Even if a veteran of social media, do this as well. You will be doing a lot of signing up for various things and you need to have it in a place that is for your business.
  3. If you do the email, you can go ahead and go to WordPress.com and grab that Brand Name as your blog name. We will be venturing into the Blog life next, but in a slow way. I will give suggestions for ‘Themes’ to use. A Theme is basically the layout possible for your site along with colors and other options. There are plenty of sites out there to tell you how to do this but I am going to do it anyway with an Author in mind. So the Blog is optional today.

As always, remember . . .

Read a Book, Write a Review.

 

Much Respect

Ronovan

Ron_LWI

 

 

 

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