Tag Archives: About.me

Author Presence: Your Brand Name

Author Presence: Your Brand Name

In my previous Author Presence article I discussed About.me, it’s importance, it’s various categories and some advice about what to do when setting your account up.

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Choosing Your Brand Name

Your name is the best thing to use across all of your social media if you are an author or a blogger wishing to create a brand. Yes, you are a brand waiting to happen. So pop your top, let that fizzy goodness sound and get ready to drink success.

Picking your blog name, even if not your own name itself, needs to be something you are willing to actually say out loud to people. Think about it. “Oh yes, my Twitter handle is Cheetos Fingers, Mr. Top Literary Agent Ever.” Or perhaps you have something even less appropriate that we won’t get into.

Today is about determining what your Brand Name will be. Yes, I have advised it should be your name. Some use the name of their books or the main character in their books.

How to determine a Brand Name even if not Your Name:

  • You need to Google or search with some search engine the name you want to use. If you are wanting to have the website Ronovan.com, it’s not happening because I own it. So even if your name is Ronovan, you can’t use that. Yes you can use your full name, ronovansmith.com but you need to search. Search all aspects, even Twitter. Just because your name is Ronovan Smith does not mean you are the only one out there and using Twitter. Research.
  • Don’t stress over this. Take your time. Pick your top three or five or however many you would be happy with BEFORE you begin the search. If your name is say . . . John Smith you might want to try  johnsmithauthor.com or authorjohnsmith.com. Google it. By the way, those two are apparently available.
  • You then use that everywhere. That is your Brand. You might add something to the end of it for whatever like when doing promotions. AuthorJohnSmith.com Books or BookSigning or T-Shirts. Yes, you might look at trademarks and copyrights as well, but you have your presence started.
  • Also setting up a widely used Brand Name will help with Search Engine Operations (SEO). The more your name appears on posts, articles and anything that goes up on the internet the more and more you will rise in the search engine, I’ll call them lists. Basically the more you are searched and the more you put out attached to your name on the internet the higher in ‘ranking’ you will appear on things like Google. In other words, your name gets closer to that first page of the search results.
  • Also if you have a Series then THAT can be a Brand Name to use as well. I already have sites saved with the name of future series.

To Do Today:

  1. Determine your Brand Name
  2. If just beginning your Author Presence then set up an email with that Brand Name that is dedicated to your professional life. Even if a veteran of social media, do this as well. You will be doing a lot of signing up for various things and you need to have it in a place that is for your business.
  3. If you do the email, you can go ahead and go to WordPress.com and grab that Brand Name as your blog name. We will be venturing into the Blog life next, but in a slow way. I will give suggestions for ‘Themes’ to use. A Theme is basically the layout possible for your site along with colors and other options. There are plenty of sites out there to tell you how to do this but I am going to do it anyway with an Author in mind. So the Blog is optional today.

As always, remember . . .

Read a Book, Write a Review.

 

Much Respect

Ronovan

Ron_LWI

 

 

 

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Author Presence: About.me-What and How To.

Authors: Let’s get started setting up your web presence.

Each day this week I will have an article about another piece to setup. I am not into doing everything at once in one article. We’re not in a hurry. Doing everything in one article makes people feel overwhelmed when all they really need to do is come back to that article the next day. So what I like to do is . . . one thing at a time. Call it the reasonable teacher in me. Yes, I was a History teacher and a corporate trainer type among other things.

Something important to remember as we begin this process together; I want you to know that I will be giving ADVICE here. Take it or leave it. After I give it you then make it work or not. Everything I or anyone else tells you won’t do miracles on its own. YOU have to work it. I have social media things out there that I don’t ‘work’ and they are not doing anything for me. Actually putting all of this together for you is going to make me begin to ‘work’ what I have more.

I strongly advise you to sign up for a Twitter account. I know you might never use it but set one up. For one thing you want to get your Twitter Handle, your Name you like saved by you. But the real useful thing is that you will be able to use it in other accounts you set up. And you will be amazed at how many social media services out there will allow you to simply log in with Twitter. I tell you it comes in handy when you can’t remember a password. I have problems with remembering things, long story, amnesia’s a bummer.

This one account is what I have showing on my Twitter account for people to click on to find out about me.

It’s the About.me account.

Why set up an About.me Account.

Yes, that’s a big font there for this. I want you to know why you need one of these.

  • It’s a great place to point people to for all the basic information they need about you or you want to share and they can find links to everything else about you they might want. All of this is explained below in more detail.
  • You can connect to other authors and start networking by seeking them out and uniting. Building that platform.
  • People can find you based on your interests. Someone might be looking for a freelance writer and you have that down as an interest. Someone might want an interviewer and find me. You would be surprised at how many authors do NOT ask to be interviewed for free publicity for their books.

About.me

Think of your About.me as your central hub, the Grand Central Station of your social media empire.  From this one account people can find all the connections to your other media from one page.

What all can you include here?

I am going to give everyone credit for being able to sign up for an account. Once you’ve done that you will want to Edit Page. You do this by clicking your name in the top right and then Edit Page. If you are just signing in for the first time it may take you right to the Edit Page.

I’ll go in order of the tabs on the edit screen where you would actually be putting information you want to share.

As you are choosing images, links and information to share just remember that anyone can see this including agents and publishers.

Photo

  • Background Photo (You can choose from your computer, facebook, Instagram, or any you have saved with about. me so far.) This is the large full screen image. I have a photo of myself as my background. Why? Because this site is linked to my blog and I can use this photo or another photo mentioned later as my photo that I want people to see when the first show up to my Blog. One is professional and the other is casual and more of that sports guy in a baseball cap thing. You get to see two sides of my personality. Some people use a scenery photo as the Background Photo. It’s up to you.

Biography

  • Name-How do you want your name to appear. That’s right, just because you registered one way doesn’t mean it has to appear that way on the page. Don’t worry about the Font size now, you can change it later as well as for everything else in the Biography sections.
  • Headline-Think subtitle that appears under your Name. Ex: Author of the McGregor Trials Series.
  • Biography-This is where you get to tell everyone about you. You can put links in the Biography to any interviews you’ve been in or your books on whatever sales site you have them on. Brief or Long it’s up to you. But know this; the About.me is can appear on your blog and this Bio can appear there as well. Keep that in mind as you compose it.
  • Location-Don’t worry, you don’t have to be specific.
  • Work-Put what you want. I have writer, blogger, interviewer.
  • Education-Again, put what you want to.
  • Interests-You can have these displayed or not. I don’t see why not. People will find you based on these interests. Choose wisely.
  • Bio Photo-Uploaded from your computer and it’s best if it’s a head shot. Think Profile Photo. This is the other photo I was talking about earlier during the Background Photo explanation. This is my all American guy photo with sunglasses and baseball cap and looking a bit scruffy. There’s a reason it’s my smaller photo.

Colors-(Play around to see what looks best on your page.)

  • Page Colors-You can do both colors and patterns. Also choose the opacity.
  • Bio Box and Font Colors-You can choose the opacity. This is a tricky section. I have my box somewhat opaque instead of completely opaque because my words would not show up properly against the Background Photo. Think about that when choosing your Background Photo. One that has a lot of different colors in it will make choosing font colors difficult. Also remember there are people that are color blind so there are combinations that won’t work well.

Fonts

  • There are four different font areas on your About.me page. You can choose the font style you want and the size. The recommendation is no more than two font styles on the page. Play with it. Just remember people are looking at you. Don’t get so ‘fancy’ with your fonts that people have a difficult time reading them.

Apps

  • Apps are things like Twitter and Google+, in other words this is where you chose what Social Media Buttons will show up on your About.me page. They have three pages of apps/social media outlets for you to choose from. One thing to remember is, the About.me account is an app itself of sorts. When you set up your blog you can have a widget app for the About.me page. This is a great way to have all those media buttons for people to follow without cluttering up your blog.

Links

  • Featured Content-This will show recent content from the links you share.
    • Soundcloud-I don’t have Soundcloud right now but I have seen it out and about during my travels among various blog type platforms. You never know what will attract someone to follow you.
    • Links-My most recent blog post titles show on this page and people can click them to go to my Blog and read them.
    • Youtube or Vimeo-I have a Youtube account and am looking into doing something with it. Stay tuned for . . .  something. I really have no idea what.

Contact

  • Contact Info-This is just what it says it is, including your address. Doesn’t have to be filled out.
  • Settings-This is what you want to appear on your screen and what kind of compliments are possible. Yes, people can compliment your page. People will read your Bio and possibly be inspired by it or think you are creative or cool.  Groovy, right? Wait, I’m from the South. I spelled that wrong. Gravy, right?

 

Well that’s it for today. This should take you some time to set up if you do it properly and you know what? You can always make changes to it. I do all the time. And bonus tip time: Make sure to update your About.me page when things change About.YOU.

Come back tomorrow for the next step of setting up your web presence. It’s an easier one. Kind of. And it’s the next step closer to a Blog.

 

Much Respect

Ronovan

Ron_LWI

 

 

 

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