Tag: Book Marketing

Why does Free not sell?

That’s a question I have seen a few times around the author blogs. Having recently, okay, not too recently signed up for BookBub.com I have been getting a lot of Free Ebooks. But then again I’ve passed on a lot as well—a whole lot. I subscribe to a broad range of genres, from kids to adults, from romance to even horror.

Why do I pass on getting a Free book?

• First thing is the cover just doesn’t work for me. Yep, the visual hits me first.
• But, I can move past that if the title works. But then the Title doesn’t work.
• Then the blurb doesn’t work.
• Then there is the pen name of the author. The name chosen doesn’t work because it’s an obvious cheese attempt to grab attention. It grabs attention but for the wrong reasons.

I think we all want to believe we can do it all ourselves and for free. Perhaps you are a great book cover artist, creative book blurb writer, and you already have a great name for an author. But for the rest of us I think we need to come to terms that if we want to stand out from the crowd and catch an eye we need to be willing to either put in the effort to really learn how to do everything professionally, which does mean some money and a lot of time, thus meaning a longer time to get that book out there, or we pay professionals to do things for us.

Really, it all depends on what our idea of success is.

• Do we want to be a million-seller?
• Do we want to sell enough to do okay living?
• Do we want to simply have people read and enjoy our work?
• Do we want the sense of accomplishment that we wrote a book?

If you want to test out what you’ve done, you could put a selection of book covers on your site, without author names and titles, and see which ones work. Use books already out there and mix yours in. That doesn’t mean to actually use their book cover as your own if people like it better. Then do book titles. Then go for book blurbs. Test out what people like. Look at Amazon and see what those top selling people, that aren’t perhaps big names, doing. Big names can almost put out a blank cover with their name on it and people will buy it knowing what to expect inside. Test, test, test.

Much Respect

Ronovan

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