GUIDE TO SMART WEDDING PLANNING
Edna Dratch-Parker & Jeri Solomon
How did you do research for your book?
Being in the business of weddings for years, our work was our research! We also interviewed our clients to ask them what information they wished they had known at the start of their planning journey.
Do you have another profession besides writing?
Yes! Edna is a wedding planner, designer and brander. Jeri is a floral designer. We have decades of experience in the world of weddings. We’ve collaborated on many events and even won some national awards.
What is your next project?
Currently we’re working on a companion workbook for Guide to Smart Wedding Planning. We also have other planning tools in the pipeline so stay tuned!
What were the biggest rewards and challenges with writing your book?
The challenges- writing while also running a business full time. The biggest reward is holding the book in our hands and having people tell us that the information made a difference in their wedding planning experience.
In one sentence, what was the road to publishing like?
The road was steep and winding!
What is one piece of advice you would give to an aspiring author?
Just keep at it. No matter how long it takes
Jeri is a certified yoga teacher. Edna likes to go on motorcycle rides with her husband. We are both cat lovers.
If there is one thing you want readers to remember about you, what would it be?
The Real Deal Wedding Insiders® are your go-to source for wedding planning info!
What is something you’ve learned about yourself during the pandemic?
In March of 2020 we were getting ready to publish our book and then the world shut down. We had no idea what the future would bring so we paused. We did make some edits to the book post pandemic about the wedding planning process, but our general advice did not change. We’re very happy about that because that means our advice stands the test of time!
Tell us about your longest friendship.
Our friendship! It is not the “longest” but the reason why we wrote this book. We first met at a networking event in Boston. Then we did a few weddings together and started to learn that we had so many things in common. For example we grew up in neighboring towns, we each have 2 sisters, our fathers were physicians, we’re married to men named Jim. But then we discovered some unique connections; Jeri’s older sister was born in France while her father served in the Air Force and Edna was ALSO born in France while her father served in the Army. Then one day, Jeri was helping her aunt Eleanor plan her anniversary party. They were in a common area in her retirement home, discussing how to set up the space. There was a woman eyeing them from a corner. After a little while she approached Jeri and Eleanor and asked “are you planning a party?” Eleanor explained that Jeri was in the “wedding business” and was helping her. To which the woman responded “Really! My niece is a wedding planner!” Of course her niece was Edna! Jeri immediately texted Edna to tell her that “Aunt Mary says Hi.” At that point, we knew for sure that we were more like family than friends.
With a combined 30 years and hundreds of weddings produced, Edna Dratch-Parker, founder,
and creative director of EFD Creative—Event Planning & Design, and Jeri Solomon, owner of
Jeri Solomon Floral Design, bring their depth of knowledge and real-life experiences to help
couples avoid common mistakes, reduce stress, and truly enjoy the wedding planning process.
© 2014-2022- Ronovan Hester Copyright reserved. The author asserts his moral and legal rights over this work.