Tag Archives: Holidays

Holiday and seasonal #BookMarketing. Some tips.

Hi all:

I don’t know if you’re like me, but I tend to find articles, books, podcasts, etc, that sound interesting in my day to day life, or in my visits through the internet and social media (much the same thing these days) and although I don’t have time, I decide to save them for later, for that perfect occasion when I’ll need just that piece of advice or tip. Yes, that perfect day rarely arrives.

Thanks to Unsplash.com for another great royalty free image
Thanks to Unsplash.com for another great royalty free image

Over a year ago (towards the end of 2015), having subscribed to Sandra Beckwith‘s newsletter (here is her website in case you’re interested. She has plenty of free content on marketing and promotions, and although she works more in non-fiction, it’s well-worth having a look), I saw that she was offering a service throughout the following year. For a very small fee (I’m not sure what it was but I think it was $1) she would send daily tips to your mailbox. I couldn’t resist and I signed for it. And I’ve been getting these tips. I decided to save them all in a document to make sure I could access them easily. Although I read them as they arrive, I haven’t done much organising and have not looked at them in depth, but now that we’re coming to a time when there are a lot of promotional campaigns being organised related to holidays and events (Halloween, Thanksgiving, Christmas, New Year), I decided to check her advice and share it with you. Here are some of her tips, related to the subject:

  • Remember to pitch seasonal magazine articles or news items related to your book or its topic four to five months in advance of the season or holiday. Pitch four weeks out for newspapers. (We might already be late, but worth keeping in mind for next year).
  • Identify perennial seasonal topics you can link your book to – e.g., grief at the holidays or June weddings – and pitch yourself to the press as an expert available for interviews. Write a blog post about them. http://buildbookbuzz.com/8-ways-to-pitch-media-outlets/ This sounds like a pretty good idea, and although on the surface it might seem more relevant to non-fiction writers, personal circumstances vary, and if you think about it, you might find relevant topics you hadn’t thought about.
  • Use Chase’s Calendar of Events or the quirky monthly holidays listed at the Holiday Insights website to create a promotion around a relevant holiday or special occasion. http://www.holidayinsights.com/ In this global times, when we’re pitching to an ever increasing and larger market, it’s good to be able to localize our efforts and make them more relevant.
  • This is a personal suggestion, but I can’t say if it works or not. Just because you don’t have a book in a genre specifically relevant or suited to the holiday or season (a romance for San Valentine’s day or a Christmas tale for Xmas) that does not mean you can promote  your books. Try and be quirky and appeal at other interests… ‘Can’t take any more happy ever after? Why not check my horror story? (For San Valentine’s, for example). Or, ‘Thinking about murdering somebody during the family reunions? Read a crime thriller instead’ (for Christmas). See what you think, and if you decide to try it, let me know how it goes.
  • Unsplash.com
    Unsplash.com

Thanks very much to Sandra Beckwith for her suggestions, to all of your for reading, and do like, share, comment and CLICK!

Olga Núñez Miret

http://www.authortranslatorolga.com

Planning for the Holidays

Whether you have a new book coming out this year or are just concentrating on marketing your already published backlist, now is actually a great time to ponder your end of year sales campaign. I know that some authors keep at it all the time, but I find that three or four times a year is a good way to give your books a bit of publicity without irritating the daylights out of your followers. It’s also always a good idea to have a comfortable plan in place for the event all ready to go in plenty of time. Get as many goodies in your Christmas bag as you can.

First decide on a budget. It is very, very hard to sell books with a zero advertising budget, but even a little will help. When it comes to presents and bookmarks though, I’ve seen some fabulous homemade ones, so you don’t have to break the bank. Rafflecopters and events with prizes don’t always have to be about Amazon gift cards. You could have something a little more special to win – something related to one of your books or characters. And one thing’s for sure – fans absolutely adore getting something personal from a favourite writer. So – on your holiday campaign to-do list—

Pick your dates.

Allocate a budget if you can, and decide what you’re going to spend it on.

Choose one or a couple of paid book advertising newsletters and pay in advance if you can to avoid price increases. Get a list together of free sites too.

Open a new word document and copy and paste all the links you’re going to need – get your Global Amazon Links there so you don’t have to post separate links for each site, making it easy for readers to use one easy click to buy your book. Shorten your URLs in readiness for your Twitter shoutouts, and get your book covers or artwork all stashed in a file ready to go for the same thing.

Collect some fabulous short excerpts from your book and zoom over to Picmonkey to add them to images that are going to make people want to share.

Set up dates on your list to remind you to go to Amazon and create free days or countdowns for your books. Remember, that as well as your own advertising, Amazon always has a page for countdowns that a lot of readers regularly check.

Set up your swag early. Order or make bookmarks. Get your paperback giveaways ready for posting with personal notes all ready to go. An absolutely fabulous idea is to go to Zazzle and order mugs or just about any other thing on the planet with images of your book covers on them.

Best of all, boost that celebratory excitement by heading over to TSRA Book Trailers and getting yourself an awesome trailer made. These really are attention grabbers, and another wonderful way to find new readers. We all love retweeting cool trailers on Twitter.

I suggest that you do all this well before the actual celebration days begin. There are a lot of people buying books after getting Kindles for Christmas – that’s true, but you’re going to sell a lot of books when people are still in shopping mode too, so try and at least begin before the big bang and let your event zoom through till the end.

Once you have your plan in place you’ll probably find yourself so hugely inspired that you just might not be able to stop yourself from making sure that it’s going to be a brand new book that you’ll be throwing a party for. In that case, get to scribbling scribblers! You’ll find it a lot more fun having everything ready to go in December, rather than having a mad dash at the last minute.

Party