Publishing a book is a creative triumph—but making it visible on Amazon requires structure, planning, and a deep understanding of the platform’s inner workings.
The Amazon Author Formula Workbook by Penny Sansevieri is a strategic, hands-on resource created for authors who are ready to shift from uncertainty to action. This workbook offers a clear, customizable roadmap for improving discoverability, sales, and reader engagement across every stage of the Amazon experience. With over a dozen worksheets and guided exercises—covering everything from metadata and pricing to Amazon Ads and launch timelines—it encourages authors to move beyond surface-level fixes and engage with what’s really holding their book back. Every tool is backed by years of field-tested strategies and includes a downloadable version for easy printing. Whether you’re launching your first title or course-correcting a backlist, this workbook helps you take measurable steps toward long-term success on Amazon.
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What inspired you to create a workbook version of The Amazon Author Formula?
I’ve worked or consulted with thousands of authors over the years, and I know that learning is one thing — applying it is another. The workbook was born out of a desire to bridge that gap. It’s designed to guide authors through hands-on exercises — refining keywords, polishing descriptions, rethinking pricing — with space to brainstorm, track, and implement. Think of it as a strategic playbook that turns learning into lasting results. And it absolutely plays off of The Amazon Author Formula, so using the two side by side works extremely well.
What’s one of the biggest mistakes authors make on Amazon?
They ignore their retail page. Authors focus on ads or social media without realizing that every campaign leads back to that Amazon page. If it’s not converting — if your keywords are off, your description is vague, your book cover is lackluster, or your categories are wrong — no amount of traffic will help. That’s why so much of the workbook focuses on refining that page. Every tweak improves your relevancy and increases your chances of showing up in searches.
Can the workbook help if my book has already been published?
Absolutely. In fact, most of the authors using the workbook already have books out. The beauty of Amazon’s system is that it’s fluid — you can update keywords, adjust pricing, optimize your book description, and test new ads. The workbook helps you evaluate what’s working and make strategic changes that keep your book competitive.
How is this workbook different from just hiring someone to do it for you?
Hiring an expert can be helpful — and I work with plenty of authors one-on-one — but not everyone has the budget for that. The workbook gives you the framework we use with our clients, but puts the power back in your hands. It’s built for authors who want to learn the process and make smarter, more confident marketing decisions going forward. You don’t just get answers — you learn how to ask the right questions about your book’s positioning, pricing, keywords, and more.
What part of the workbook do most authors find the most surprising or eye-opening?
The keyword research section! A lot of authors think they know what readers are typing into Amazon — but when they go through the keyword planner in the workbook and start researching real shopper behavior, it’s a total mindset shift. Most authors realize they’ve been using keywords that are too vague, too competitive, or simply not aligned with how readers actually shop. That section alone has helped so many authors increase visibility almost overnight.
Can this workbook help new authors who haven’t launched yet?
Yes, and honestly — I wish every author had this workbook before they launched. There’s a whole section on planning a successful book launch, including how to build momentum with ARCs, how to set a smart (and competitive) price point, and what to have in place before you run Amazon ads. Whether you’re still writing or getting ready to publish, the workbook acts like a roadmap so you can avoid costly mistakes and start strong from day one.
Workbook
Amazon: https://bit.ly/3IvRBmY
Goodreads: https://www.goodreads.com/book/show/236895802-the-amazon-author-formula-workbook
Book
Amazon: https://amzn.to/40YJfKN
Goodreads: https://www.goodreads.com/book/show/205853206-the-amazon-author-formula
Penny Sansevieri is widely recognized as one of the most forward-thinking minds in book marketing. As the founder and CEO of Author Marketing Experts, she’s built campaigns for thousands of authors—many of whom have gone on to land spots on the New York Times, USA Today, and Wall Street Journal bestseller lists. But Penny’s work goes far beyond launch campaigns. A bestselling author of 24 books, she has also taught at NYU, hosted the Book Marketing Tips and Author Success podcast, and developed workshops that equip authors with lifelong marketing skills. Her approach blends deep technical know-how with a fierce commitment to empowering indie voices. Whether it’s category optimization, ad strategy, or brand positioning, Penny brings clarity, structure, and real results to every author she works with.
© 2025- Ronovan Hester Copyright reserved. The author asserts his moral and legal rights over this work.
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