Get Book Sales with your Book Description.

There are foods out there that I love, but they look awful. I can cook some of the best tasting things you will ever eat, but they may just not look that great.

“What’s is this?” My son asked.

“Diced chicken, rice, condensed cream of mushroom soup, broccoli, garlic powder, salt, pepper…”

“Daddy, can I have a sandwich?”

I was describing a delicious casserole dish that is seriously amazing, but I lost my audience. I was giving him not what he wanted, I was giving him the chef’s description of the dish. He didn’t ask for the recipe, he wanted to know what it was and what it tasted like.

As Authors we need to keep this in mind when we come up with our “Book Descriptions”.

Did anyone else shudder or get a bad taste in their mouth when I said those last two words? They are almost as bad as the words “synopsis” or “hook” or . . .  NOOOOO “pitch” or Sally Fields forbid-“query letter“.

I look through Amazon a lot as I look for Author Interviews.

Straight Talk Time from Ronovan

There are some seriously B.A.D. Book Descriptions. What’s B.A.D.? Oh, that means Badly Authored Descriptions. These Book Descriptions have been by Authors. When I read them it makes me wonder one of two things;

1. Did the Author use up all their talent in the book writing or
2. Does the Author just not know how to write

Sorry, I know, that was bad, but you have to admit when you are looking at a book description and you see two or three lines or you see a recipe of the book you wonder the same things. And this is Straight Talk, not Sweet Talk.

You have to stand out from the crowd. If you ever look at ‘Amazon Best Sellers Rank’ and then look at the Book Descriptions, most often there is a correlation.

How to Write a Book Description

Establish Who You Are

Who the heck are you? Why should I trust you to write this book and believe I am getting quality?

I have several Author friends who are award winning. Mention it right off the bat. Show the reader you are legit.

The LWI: Book Description is from Award Winning author Ronovan Writes.

You don’t have Awards?

The LWI: Book Description is Ronovan Writes third novel.

Ronovan Writes brings us the first in his NEW series “The LWI: Book Descriptors”.

Or

Author Historian  Ronovan Writes delivers his newest jump into adventure with “The LWI: Book Descriptors”

Okay, so they might not be the best but I think you see what I mean. You need to give them a piece of you. Connect somehow. Pretend you are reading and think what would catch your eye. Read those Amazon Best Seller Book Descriptions.

Review Blurbs

I had a comment in a recent article asking if regular people read the long reviews on Amazon. If they get that far they just might.  How do you let the potential purchaser of your book know people like it?

Okay, so there is the star review they can see but you want them to see the words.

Take review quotes and put them in your Book Description. Not a lot of them. Pick those which keep the energy going in your “pitch”. Always remember your Book Description is a sales pitch.

“Ronovan Writes nails the book to the wall with non-stop action and keeps you guessing every step of the way. I started reading it and could not put it down until I was finished. Who needs sleep?”

“The LWI: Book Descriptors had me pacing the floor wondering what would happen next. I loved and hated the author at the same time as he pulled me through every emotion and made me question what I believed.”

“I started reading this as a night time read and the next thing I know I am wide awake. My wife hit me to turn out the light. Ronovan Writes “The LWI: Book Descriptors” is worth a night on the couch, or two.”

Keep the quotes short and not many.  You only have a little time of the modern day person’s short attention span.

The Story

Now tell about your book. Give the nutshell version. The commercial, the “hook”. You threw out the line with Who You Are, you baited them with the Review Blurbs, now hook them with your pitch of the book. The real description of the story. Forget the little parts, the recipe. Tell them what you have for them.

“The LWI: Book Descriptors” races you through the dark places that we thought we knew to be true, but in reality were all a devastating plan from on high. If you can handle surprise, revelations and being kept on the edge of your seat in the world of political espionage, you’re in the right place.

How to Conclude

There are various methods. The comparison, just like you do with a literary agent or publisher where you mention how your book is similar to some other super star author’s.

or

Close with your best review quote blurb or blurbs.

“Not since The DaVinci Code have I read such a reality shaking story. Ronovan Writes delivers a gripping tale of intrigue and desperation. I can’t wait for his next book.”

Length of Book Description

Get the job done.  After this point do all the quotes you want, or whatever else, but get the job done quickly and if you want more quotes or then add comparisons, go ahead and do it.

Formatting the Description

Wake people up. Bold, symbols like asterisks. Do something to wake the reader up from looking through dozens of descriptions already.

Let’s see what it might look like:

Author Historian  Ronovan Writes delivers his newest jump into adventure with “The LWI: Book Descriptors”

5 out of 5 Star Reviews

*****“Ronovan Writes nails the book to the wall with non-stop action and keeps you guessing every step of the way. I started reading it and could not put it down until I was finished. Who needs sleep?”– Joe Contrare-Amazon Review

“The LWI: Book Descriptors had me pacing the floor wondering what would happen next. I loved and hated the author at the same time as he pulled me through every emotion and made me question what I believed.”-Michele Mabell-Amazon Review

“I started reading this as a night time read and the next thing I know I am wide awake. My wife hit me to turn out the light. Ronovan Writes “The LWI: Book Descriptors” is worth a night on the couch, or two.”-Leonardo Comaround herenomor-Amazon Review*****

“The LWI: Book Descriptors” races you through the dark places that we thought we knew to be true, but in reality were all a devastating plan from on high. If you can handle surprise, revelations and being kept on the edge of your seat in the world of political espionage, you’re in the right place. This IS The DaVinci Code of what people thought was American politics but turns out to be much, much more.”

More Reader Praise:

“Not since The DaVinci Code have I read such a reality shaking story. Ronovan Writes delivers a gripping tale of intrigue and desperation. I can’t wait for his next book.”-Daniel Constano-Amazon Reviewer

 

These are suggestions. The idea to take away from this is to put some effort into the Book Description or your months of writing a book will not get read by many. All that time and effort and you waste it away with soup can ingredients.

Make your Book Description as good as if not BETTER than your Book!

 

Much Respect

Ronovan

 

 

 

 And as always . . .

Read a Book, Write a Review.

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