Hi all:
I have taken up an external project with tight deadlines to work towards and that means sometimes I have to improvise more than I like, but I thought I could share a few thoughts on the possible benefits of joining in with other authors to promote your work, organize events, giveaways, etc.
Even if you’re a skilled marketeer (I am not), there are advantages to working as part of a team.
In no particular order:
- You can share the organizing with others. Different events are organized differently, but it is possible to share and delegate responsibility for different parts of the event to different people, or you might just join in and follow instructions if you’re not a strong organizer.
- You can join forces and share skills to create a great event. You might be very good at visuals but not good at keeping track of lists, or setting up a Raffle copter giveaway. Rather than doing a bad job, you can each do what you’re best at.
- You can pull together your followers. A few months ago, when I had just started my own subscribers’ list and had very few followers, I joined in a giveaway with a group of authors where we could choose which link we wanted to promote. I chose the link to my list and I ended up with almost 800 subscribers. This works better when the giveaway is geared towards similar genres to those you write in, or set up as multiple genres from the beginning, but you never know what might catch a reader’s attention.
- You can learn new things and join in events you might not have dared to organize by yourself. You might learn things and find out about resources you’d never used before, and you might dare to try things (within the safety of numbers) that you might not have wanted to do by yourself. (For example, I’d joined in several Facebook parties but only as part of the public, as I never thought enough people would attend just for me. If you are part of a group and know other authors from the same group will attend, you will feel more confident and dare to try new things. Yes, I eventually did participate in a Facebook author event. I did it!).
- You might be able to cover a wider geographical area and take advantage of promotions or options that are otherwise limited to certain markets. I have, on occasions, tried to organize giveaways or send gift cards and then realized that they were only open to authors with accounts in Amazon.com (let’s say). If the event or giveaway is run but international authors it will be possible to access the best options for the different markets and your knowledge base will cover a wider area.
- You will be able to afford bigger rewards and a varied choice of gifts and books that will make it more attractive to readers. If you take part in a lot of giveaways it can become expensive, especially if you want to offer something a bit costly. Joining in with other authors means you can offer bigger gifts without costing you the Earth.
- They can be a great way to make yourself known in a new genre. If you’re writing in a new genre or market, joining in with other authors who are already known and have an audience with fans of the genre will open many doors for you.
- You might feel more comfortable talking about other people’s books also taking part in the event and sharing their achievements than blowing your own trumpet all the time. I forgot this one, that for me is one of the most important, on first writing the post, but I’ve added it on.
I’m sure you can think of many other reasons to join in with other authors, but those were just a few I thought up. And I wanted to show you, as an example, a giveaway I’m taking part in.
You can click here for more details.
Thanks so much for reading, and remember to like, share, comment, and CLICK!
Olga Núñez Miret
Reblogged this on Chris The Story Reading Ape's Blog and commented:
Great advice from Olga 😀
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Thanks, Chris!
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Welcome Olga 😘
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I realised I’d forgotten the main one for me, so I’ve added it on… Oh, and spotted the typo in the title…Have a great week!
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👍😄😄😄
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🙂
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Reblogged this on Smorgasbord – Variety is the spice of life and commented:
Most of us collaborate with other authors and reciprocate when it comes to promotion but Olga Nunez Miret writing on Lit World Interviews has a few ideas for a more comprehensive way to market your books.
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Thanks, Sally!
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Great post!
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Thanks, Stevie!
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Excellent points, Olga. A group where everyone is willing to work and cooperate can move mountains. I know you have an overflowing plate. Wishing you the best of success with everything. Mega hugs.
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Thanks, Teagan!
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Reblogged this on Kate McClelland.
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Reblogged this on Kim's Author Support Blog.
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Thank you for posting on this topic. This is the kind of thing I want to do with my startup free promotional blog, Masterpiece Marketplace. Membership is open to authors of works in a dozen genres that seem to have the greatest need for cooperative promotional efforts. For more information, please visit http://wp.me/p30cCH-2dI or http://wp.me/p7aoDX-4C
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Thanks, Christine. Best of luck!
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Reblogged this on carsonrenomysteryseries.com.
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Reblogged this on Pearls Before Swine and commented:
Team work makes the dream work!
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Thanks so much. True!
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Excellent suggestions here and thank you for them. I am, with 3 other Memoir authors and 2 musicians, organizing a live event. I am thoroughly enjoying the collaboration, for some of the very reasons you’ve identified. The theme is Memory — expressed through our readings, Q and A and music selected. Of course, part proceeds will go to the Alzheimer Society.
Thanks again for this piece.
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Thanks, Cynthia. Your joint live event sounds wonderful. Writing can be such a lonely and isolating task but is also the best way to communicate and bring people together. I’m sure it will be very rewarding and I hope you tell us all about it. Thanks for sharing, Cynthia. I wish I could be there. 🙂
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Thank you.
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♥
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Wonderful suggestions, Olga. When do we start? 🙂
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I’ve been thinking about it, Tina, and you’re right. I’m waiting for some bout of inspiration but I have too many things in my head. Seasonal events do well but I have no Xmassy stories. I’ll keep my eyes open just in case I see something we can all join in…
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Reblogged this on The Owl Lady.
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